At the Shelter: Can We Put People in the Mood to Adopt?
I’m one of those people whose mind always seems to translate things into how they relate to dogs. The other morning was no exception. I came across an article stating that researchers have discovered what they call the “temperature-premium” effect. According to the study, published in the Journal of Consumer Psychology, a series of five field and lab studies were used to measure and manipulate physical warmth in conjunction with shoppers’ assessments of perceived value of pro